OVUM Voices
Maryann Selfe: a label can open the first door
All perspectives
ConsumerOperator POV·Jun 10, 2026
"A label can open the first door. It can also lock the second one."
— Maryann Selfe on LinkedIn
OVUM context
The femtech / women's health label debate is not semantic — it is a distribution and shelf-space question. Naming shapes retailer taxonomies for a decade.
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