Beat · Professional+ access

Consumer

DTC brands, period care, sexual wellness, supplements, skin, and the consumer products being built around women's health stages.

Full Consumer access during your trial. Your current plan doesn't include this beat? See plans.
What you'll get inside

Consumer sub-beats

Period care

Tampon, pad, and reusable category — material innovation and PFAS-free positioning.

Sexual wellness

FDA-cleared devices, libido apps, clinician-backed DTC.

Nutrition & supplements

Prenatal, perimenopause, fertility — clinician-formulated, retail-ready.

Skin & adaptogens

Menopause skincare, plant-based adaptogens, fascia-focused body care.

Sleep & thermal

Wearables and biosensors for hot flashes, perimenopause, recovery.

Included with Professional

  • Every Consumer signal — funding, research, policy, launches
  • OVUM analyst commentary on each signal
  • Sub-beat market maps and lifecycle views
  • Founder and organization profiles
  • Daily and weekly digests in your inbox
  • Full ecosystem and company directory