OVUM
OVUM
WOMEN'S HEALTH INTELLIGENCE
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Standards

Editorial standards

OVUM covers the women's health economy: the science, the capital, the policy and the people. These rules apply to everyone who writes for us, staff and contributors alike.

1. Three kinds of content, always labelled

  • News reports what happened, with a link to the primary source. No opinion.
  • Analysis interprets OVUM's data and reporting. It states what the evidence shows, how strong it is and what would change the read.
  • Voices are signed opinion pieces from founders, clinicians, researchers and investors. They reflect the author's view, not OVUM's.

2. Sourcing

  • We link to the primary source whenever one exists: the paper, the filing, the regulator's notice, the company's own announcement.
  • A press release is a claim, not a confirmation. Funding amounts, trial results and approvals are checked against a second source or marked as company-reported.
  • Clinical claims name the study type and size. Early, small or animal studies are described as such.
  • Anonymous sources are used only when the information matters and cannot be obtained otherwise. The editor must know who they are.

3. Conflicts of interest

OVUM's founder, Marieme Sane, is also affiliated with Earthkind Ventures, an investor. When a story involves a company Earthkind or any OVUM writer has a financial or advisory relationship with, the piece says so at the top. Writers disclose relevant holdings, advisory roles, employers and paid relationships before they are assigned, and do not cover companies where they hold a stake.

4. Editorial independence

Sponsors, members, advertisers and investors do not see stories before publication and cannot request changes. Sponsored content, when we run it, is labelled "Sponsored" and is never written by our editorial contributors.

5. Data

OVUM's figures come from public sources and our own tracking. Every data-led piece states the period covered and its limits. Our records are informational, not investment advice; see our Terms and About Our Data.

6. Corrections

We correct errors of fact quickly and visibly. The corrected piece carries a dated note explaining what changed. We do not quietly edit published facts. To report an error, use our contact page.

7. Language

Plain, precise and free of hype. We describe women's health conditions accurately and avoid language that blames patients or overstates results.