Bain Capital Acquires UK Supplement Giant Vitabiotics in 1.2 Billion Dollar Deal

Summary

Global private equity firm Bain Capital has acquired the Vitabiotics Group, the UK’s leading nutraceutical firm known for its category-dominant prenatal and menopause portfolios. The acquisition includes significant international manufacturing and distribution hubs in India and Africa.

Positioning inside Menopause & Midlife and Maternal & Newborn is being redrawn — the interesting question is which adjacent operators reprice. Look for follow-on moves from named investors, incumbents, and new entrants in the lane.

Sources

• OVUM Primary source